Saying relationships are the heart of business success and actually prioritizing relationships are two totally different things. The latter takes a lot of hard work over a lengthy period of time, but there’s no better time to start than now. Here are a few client relationship management strategies to consider.
- Get to know their industry and company.
Keep up with your client’s company as well as their industry. You don’t have to be an expert, but this will help you speak the same language as the client, understand what keeps them up at night, and cater your interaction and offerings accordingly.
- Build credibility over time.
Remember that trust takes years to build and can be destroyed in a matter of minutes. Be consistent and methodical in how you deal with your clients. Focus on slowly building credibility with everything you do and say.
- Respond promptly.
When a client emails you, acknowledge the receipt of the email as quickly as possible, even if you do not have the answer they are looking for. You will give them comfort by simply acknowledging the receipt of their request and by communicating that you’re on it.
- Offer your customer rewards.
Every industry has companies who do reward and customer loyalty programs differently. It is a very simple form of saying ‘thank you.’ And particularly of late, loyalty programs seem only to have grown in popularity.
Forming long-lasting, meaningful relationships is vital to any organization’s success. Each connection is unique and should be treated as such. Often the best tactic is to just be yourself and not overthink things. Take a genuine interest in a relationship and the rest will take care of itself.